Hindustan Unilever, the India unit of the global personal care conglomerate, announced on Wednesday that it will acquire a majority stake in Minimalist, the Indian premium beauty brand. Financial terms of the deal were not disclosed.
Hindustan Unilever has taken a 90.5 percent stake in the company and will progress to full ownership within two years.
Rohit Jawa, chief executive and managing director at Hindustan Unilever, said in a statement that the acquisition will augment the companyâs nascent beauty and wellbeing portfolio. The brand offers a variety of skin, hair and body care formulations with high-tech ingredients and understated packaging.
Founded in 2020 by Mohit Yadav and Rahul Yadav, the brand netted revenues of INR 500 crore ($57.8 million) in 2024, and was reportedly valued at $342.3 million.
The acquisition is expected to be completed by June 2025.
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