Q-commerce company Instacart has inked a partnership with Ulta Beauty that will offer same-day delivery from any of the specialty retailerâs 1400-plus US doors, the company announced on Wednesday.
Customers will be able to shop Ultaâs range of cosmetics, fragrance, skincare, hair care and body care and supplements through the Instacart app, earn Ulta Beauty loyalty points, and receive their deliveries as quickly as in an hour.
Launched in 2012 to offer same-day grocery delivery, Instacart has since partnered with over 1500 national, regional and local retailers to grow its product assortment and emerge as a major player in the burgeoning quick commerce (or Q-commerce) economy. In 2024, the company also announced partnerships with The Home Depot to offer home improvement goods and UberEats to provide restaurant delivery.
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Is Q-Commerce the Next Big Beauty Opportunity in India?
âQuick commerceâ apps that deliver products in just 10-20 minutes are already popular in Indian cities with experts predicting double-digit sales growth for the channel in the years ahead.
