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Background:
Footballer Héctor BellerÃn first made a name for himself with his defensive skills on the pitch but itâs his outspoken views and distinctive personal style that have transformed the Spanish right-back into a cultural trailblazer.
Now, Héctor, who has been called âthe worldâs best-dressed footballerâ, is launching a new label, Gospel Estudios, which has served a creative outlet as he continues to play football.
âThis was a way to recharge my battery. It was a way of learning something new, do stuff with my hands, trying new things. It was a process of discovery and learning and trial and error,â he says.
This week on The BoF Podcast, Héctor sits down with me to talk about the burgeoning relationship between fashion and football, how he developed his strong sense of personal style, and to share his plans for the launch of Gospel Estudios for the first time on The Business of Fashion.
Key Insights:
- After starting his career in Barcelona, Bellerin moved to London in 2011 to play for Arsenal. During his nine years at the club his off-duty style gained him both media admiration and criticism. âI got a lot of stick when I was at Arsenal and things didnât go well, a lot of people used to say heâs not playing well because heâs focused on fashion,â he says.
- Héctor BellerÃn looked to another footballer, David Beckham, as an example of how to bridge the gap between fashion and sport. âHe opened doors for everyone. And I think not just in football, but for men overall ⦠In these very masculine places itâs very hard to be different.â
- At Gospel Estudios, dependence, rather than independence, is the foundation upon which BellerÃn is building his sustainable brand. âMy mom works in the studio. My friendâs dad works in the studio. My granddad repaired sewing machines back in the day so he repairs the same machines,â he says. âItâs important to let people know that we are dependent. We are dependent on a lot of people.â
- Sharing his philosophy on responsible consumption, BellerÃn encourages potential buyers of Gospel Estudios to really think about the item in question before they buy it. âTake the time to just breathe and think, is this something that I am ready to have a relationship with? Because this is what it is.â
Additional Resources:
- Inside the Big Business of Styling Athletes: NBA stars and footballers are leaning on a network of powerful style consultants to help shape their personal brands outside of their day jobs, laying the groundwork for lucrative brand deals.
- Why Luxury Brands Want in on Football: Despite the rocky history between fashion and football, luxury brands from Moncler to Dior are looking to benefit from the cultural power and global audience of the worldâs most popular sport.
- How Athletes Became Fashion Week Royalty: Itâs not just sports superstars sitting front row at fashion week. Today, luxury labels are looking to work with emerging athletes from niche sports, giving rise to new dealmakers who match brands with eager skateboarders, boxers and rugby players.