Sabrina Carpenter is the newest face of Prada Beauty, the brand announced on Thursday. It also unveiled her first campaign for the label, shot by beauty photographer Luis Alberto.
The news comes after Carpenter drove a sales surge for Prada Beauty, when she featured its Prada Balm in the shade Astral Pink in the music video for her hit song âPlease Please Pleaseâ â the product sold out across all retailers within 72 hours of the videoâs release. In her latest music video for the song âTaste,â the brandâs Monochrome Soft Matte Refillable Lipstick also gets prominent placement.
Carpenter described the partnership as a ânatural fitâ with her style in a statement. The current campaign will be followed by a larger shoot featuring Prada Beautyâs 2025 product launches.
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Exclusive: Sabrina Carpenterâs Plan to Become a Beauty Hitmaker
With the launch of her third fragrance, Cherry Baby, the âEspressoâ songstress wants to use the whimsical, flirty scent to connect more deeply with her growing fanbase of Gen-Zers and beyond.
