In the last few years, large companies like Wayfair, Amazon, Yelp, DoorDash, and Instacart have launched initiatives to try to address racial inequality in their business models. In a new study, researchers examined some of these strategies, including Yelp and Wayfair’s labels which identify minority-owned businesses. The authors offer insight into how supporting companies owned by underrepresented groups can benefit sponsor businesses while promoting the growth of minority entrepreneurship.
