Mytheresa on Thursday announced the completion of its deal to acquire Yoox Net-a-Porter.
The combined company will fall under the parent organisation LuxExperience, which will start trading under that moniker on the New York Stock Exchange starting May 1.
Earlier this month, Mytheresa announced a forthcoming executive shuffle in anticipation of the deal closing, including installing former YNAP staffers Heather Kaminetsky and Toby Bateman as the respective heads of Net-a-Porter and Mr. Porter and elevating Mytheresaâs chief executive, Michael Kliger, as the head of the entire LuxExperience group.
LuxExperience anticipates it can generate â¬4 billion ($4.5 billion) in gross merchandise volume â or sales done through its platforms â by 2029, securing a leading position in luxury e-commerce as rivals like Farfetch work to regain their ground in the sector.
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How Mytheresa Can Make Its YNAP Deal Work
The German e-tailerâs deal to acquire the London-based luxury site, and become a global luxury e-commerce giant, is only as viable as its ability to make the whole enterprise profitable. BoF unpacks what it could take to get there.