Artificial intelligence has witnessed a remarkable surge, captivating researchers, product teams, and end users alike with its transformative potential. But despite its recent popularity, AI is only successful in solving problems with very specific features. In this article, we offer guidance to help organizations identify the right problems to address with AI, to find solutions when the context does not perfectly align with what AI is best at solving, and, after potential projects have overcome those hurdles, to choose those that can offer the largest benefits for business or for broader society.
