Simpson Strong-Tie is proud to announce our recognition as the Enterprise B2B Ecommerce Manufacturer of an honor awarded by the B2B Ecommerce Association and Digital Commerce 360. This accolade reflects our relentless customer focus, innovation, and enabling of growth, principles instilled by our founder, Barc Simpson, which continue to guide our strategy and success today.
The Enterprise B2B Ecommerce Manufacturer of The Year award recognizes how, through our advanced Customer Portal, ecommerce marketing, and Authorized Online Reseller programs, we’ve built a cohesive omnichannel ecosystem by pulling together ecommerce-focused marketing, sales, digital and support functions into a center of excellence that seamlessly meets our customers where they are and lets them engage with us on their terms, whether online or offline. This approach has helped us achieve over 60% of our sales through digital channels, a testament to our deep understanding of our customers’ needs and capabilities.
At Simpson Strong-Tie, our unwavering commitment to Barc’s principle of “Relentless Customer Focus” is the foundation of everything we do. We won this award by constantly listening to our customers, understanding their challenges and proactively developing online solutions that enhance their business operations. Through integrated automated order processing and innovative communication tools, we ensure a smooth, efficient and personalized experience at every touchpoint, empowering our customers to grow and thrive in a dynamic market. This relentless dedication to our customers’ success has been key to our recognition as the best in B2B e-commerce.
Our company culture of “Risk-Taking Innovation,” another core principle, is also a factor in this achievement. We continually explore new technologies and strategies to redefine what is possible in the B2B ecommerce space. By integrating AI-driven insights, 3D visualization tools and cross-channel data analytics into our strategy, we offer innovative solutions that provide value and convenience to our partners and customers. We’re unafraid to challenge the status quo and take bold steps to stay ahead in a rapidly evolving market.
Barc’s principle “Enable Growth” reflects our belief in creating opportunities for all stakeholders, from our employees to our customers and partners. Our Authorized Online Reseller program, for example, provides our partners with resources like digital catalogs, marketing support and educational content, empowering them to grow alongside us. This collaborative approach strengthens our relationships, enhances our market presence and ensures mutual success.
Winning this award showcases our commitment to these founding principles and demonstrates our ability to deliver more than just high-quality products; it shows how we’re helping shape the future of B2B ecommerce. It’s a recognition that makes all of us — our employees, partners and customers — proud to be part of the Simpson Strong-Tie family.
