Maruti Suzuki, India’s dominant carmaker, continues its momentum with three new models planned for the next financial year. Building on the success of recent launches like the Fronx and Brezza, these additions aim to cater to various segments and bolster the company’s market share.
eVX Electric SUV
Marking a historic moment, Maruti Suzuki will venture into the electric vehicle segment with the eVX, expected by the end of 2024. This futuristic SUV, developed in collaboration with Toyota, boasts a sleek design and an impressive range of around 550 kilometers thanks to its 60kWh battery pack. A more budget-friendly version with a smaller battery and 400 kilometer range is also under consideration. This strategic move positions Maruti Suzuki to compete with established players like Tata and MG in the burgeoning electric SUV market.
All New Swift
The evergreen Swift gets a refresh, scheduled for launch in the second half of 2024. While the exterior maintains its familiar silhouette, the interiors receive a premium upgrade. Inspired by the Fronx and Brezza, the new Swift offers a modern cabin featuring a 9-inch touchscreen, digital instrument cluster, and a stylish two-tone theme. Under the hood, the biggest change comes with the replacement of the 1.2-liter K-series engine with a new 1.2-liter Z-series unit. This engine will likely have mild hybrid and potentially strong hybrid options, catering to both performance and fuel efficiency. The Swift will continue its rivalry with established contenders like the Hyundai Grand i10 Nios and Tata Tiago.
All New Dzire
Following the Swift’s transformation, the Dzire sedan will also receive a comprehensive update, mirroring the changes seen in its hatchback counterpart. This includes the new engine options, upgraded interiors, and advanced features. Additionally, the Dzire retains its advantage of a larger boot space, making it a practical choice for families. This revamped Dzire will compete with other compact sedans like the Hyundai Aura and Honda Amaze.
These upcoming launches come on the heels of Maruti Suzuki’s successful market entries in 2023. The Fronx, a subcompact SUV, has garnered positive attention with its blend of style, features, and fuel efficiency. Similarly, the Brezza compact SUV has seen strong sales since its launch in March 2023. In January 2024, Maruti Suzuki reported its highest-ever monthly sales volume, showcasing the brand’s continued dominance in the Indian market.
The planned launches reflect Maruti Suzuki’s strategic approach to cater to a wider audience. The eVX represents a significant foray into the electric vehicle segment, aligning with India’s growing focus on sustainable mobility. The new Swift and Dzire cater to the established hatchback and sedan markets, offering refreshed designs and technology upgrades.
With these diverse offerings, Maruti Suzuki aims to maintain its leadership position in the Indian automotive industry. It remains to be seen how these new models will perform in the market, but they certainly indicate the company’s commitment to innovation and expansion in a dynamic automotive landscape.